Electronics retailer Best Buy has launched an in-house media company called Best Buy Ads with the goal of connecting brands and consumers, according to a press release.
In addition to consumer electronic brands, Best Buy Ads will serve agencies and non-endemic brands, and dedicated teams and capabilities have been pulled together from across the company as part of the offering, a brand spokesperson told Marketing Dive.
Best Buy interacts with its customers 3 billion times per year, per the release, a foundation that girds its data-driven ad offerings across various channels, including both owned and external. The offering comes as digital retail media advertising is forecast to continue growing in 2022 and also features a component that seeks to address inclusion and diversity in advertising — another industry-wide priority.
Source: Marketing Dive
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