More engaged couples are skipping Bed Bath & Beyond and signing up for wedding registries at Amazon and Target instead, according to a recent survey by Baird.
Bed Bath & Beyond’s listing penetration share of wedding registries has fallen to 30% — the lowest-ever reading in the six years that the equity research firm has conducted its annual survey. That’s a drop from 33% in October and 34% in July, according to the trailing fourth-quarter average. The decline could signal trouble for the company amid a turnaround effort.
Amazon is the top retailer for wedding registries with 45% of listing penetration, according to Baird’s January survey, which tracks trailing fourth-quarter averages. Amazon is followed by Bed Bath with 30% and Target with 26%. Crate & Barrel and Williams-Sonoma both have 15% listing penetration as of January, the survey found. Cash/travel are also popular requests on couple’s registries, with 16% of listing penetration as of January’s survey.CNBC