For die-hard foodies who love scrolling through cooking videos on social media, TikTok is serving up a new ghost kitchen restaurant concept based on its most viral food hits.
The video-sharing platform announced Friday that it is partnering with Virtual Dining Concepts to launch a delivery-based food service chain starting in March 2022. Titled “TikTok Kitchens,” the venture is intended to bring TikTok-famous foods to its fans, rather than serve as an official push into the restaurant business, a TikTok spokesperson told Insider.
The social media-themed restaurant’s menu will include meals made popular by users on the platform, including baked feta pasta, smash burgers, corn ribs, and pasta chips. The offerings are expected to adapt alongside shifting food trends on the app, and will be updated on a quarterly basis, according to a company press release.Business Insider