Before introducing its browser extension, Klarna acquired Piggy, a company that automatically applies coupons and provides price drop or cashback notifications, for an undisclosed sum last month. In a statement, Nicholas Mahalec, product director at Klarna and former CEO of Piggy, said their partnership could connect retailers with Klarna’s growing customer base.
“With the introduction of our browser extension, consumers shopping on their desktop can now benefit from the convenience, control and flexibility of Klarna’s ‘Pay Later’ services at all of their favorite online stores,” David Fock, chief product officer at Klarna, said in a statement. “Combined with the automatic couponing and cash back features, our new extension offers the ultimate shopping hack, saving time and money for consumers at every checkout.”
Klarna has spent the past year racking up new users, raising capital and acquiring more companies. In June, Klarna raised $639 million from multiple investors, including Japan’s Softbank Vision Fund 2, to support its international expansion. In addition to Piggy, the installment payments company also acquired Apprl and Hero in July. In August, the company announced that it reached 20 million customers and has lined up more than 10,000 retailer partners in the U.S.
Source: Retail Dive
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