Tiffany & Co.’s seeds of change under LVMH Moët Hennessy Louis Vuitton are beginning to take shape at the store level.
Over the last month, the jeweler has started unveiling locations that reflect its new store design concept, intended to feel warm and inviting to the fine jewelry shopper.
Tiffany’s previous store hallmarks like dark wood and polished silver chrome — the latter an ode to the jeweler’s vast sterling silver jewelry collection and American-made hollowware — have been replaced by jewel tones and softer furnishings. Tiffany has exchanged its largely silver palette for warmer metallic touches, reflective of the jeweler’s push toward higher-end gold jewelry.
Source: Yahoo