Wayfair (Boston), the online furniture retailer, announced plans to open three stores in its headquarters state of Massachusetts, according to a company press release. Two of the stores will specifically house its AllModern brand, with the other representing its Joss & Main brand. The three new stores are currently planned to open sometime in 2022. Additional stores representing its other five brands are planned to open over the next two years.
Head of Physical Retail for Wayfair, Karen McKibbin, says, “With our first-ever AllModern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping.”
Shoppers will be able to purchase items in store or place orders for delivery.VMSD