In a series of leadership appointments Wednesday, REI named its first chief commercial officer. Cameron Janes, who spent over 14 years at Amazon, many of them as vice president of Amazon’s stores and physical retail, will be taking on the role come Jan. 3.
Janes will be responsible for REI’s omnichannel experience, including tying together REI’s retail and e-commerce channels, and helping to “push the boundaries of how physical and digital retail connect,” according to a company press release.
The retailer also promoted Kelley Hall to executive vice president and chief financial officer, while Vivienne Long was promoted to senior vice president and chief marketing officer.
Source: Retail Dive
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