The Giant Company will soon start to test QR codes that shoppers can scan to access product information in the alcohol aisle of 15 King of Prussia, Pennsylvania-area stores, the grocer and A3 Media, creator of the tool, known as SocialShelf, confirmed in emails.
Set to start in mid-December and last for 90 days, the test will place SocialShelf’s owl icon and QR code next to the prices on the shelf tags of more than 150 brands, Rachel Laird and Rob Lucci of A3 Media said.
The Giant Company sees SocialShelf as furthering its efforts to innovate while also helping customers navigate the alcohol aisle in-store, particularly for “upscale wine and high-end craft beer,” a spokesperson for the grocer said.
Source: Food Dive