Walmart is adding another tool to its arsenal this holiday season to drum up online sales: More than 30 livestreaming events, including one with musician Jason Derulo that kicks off Cyber Week.
Over the past year, the retail giant has tested the shoppable events on different social media platforms. It hosted its first livestream last December, when it had a holiday shop-along. It enlisted influencers to host a spring beauty event on TikTok. It featured celebrity chef Ree Drummond to talk about her Pioneer Woman line of cookware and more on Facebook. In total, it has had 15 events so far.
Now, Chief Marketing Officer William White said the live events will become a bigger piece of Walmart’s digital strategy.CNBC