Kroger now offers pickup service via Google Maps at more than 2,000 stores across 32 states, including its Fry’s, Mariano’s and Ralphs banners, according to a Google spokesperson.
The service, which allows shoppers to add their order to the popular mapping tool and receive a reminder when it’s time to leave, has grown swiftly since its pilot kicked off in June.
The tool is another way Kroger is trying to add value to the service as it brings in hundreds of thousands of new online shoppers during the pandemic.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 