Albertsons has launched its own retail media network to develop digital ads and other branded content for CPG companies, according to a press release on Thursday.
Albertsons Media Collective will be led by Kristi Argyilan, who previously led Target’s Roundel ad business, and will begin running ad campaigns on February 27, 2022.
Albertsons is winding down its partnership with media firm Quotient and forging its own media business as large-scale retailers look to boost their margins through advertising services powered by their first-party data.
Source: Grocery Dive
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