Albertsons has launched its own retail media network to develop digital ads and other branded content for CPG companies, according to a press release on Thursday.
Albertsons Media Collective will be led by Kristi Argyilan, who previously led Target’s Roundel ad business, and will begin running ad campaigns on February 27, 2022.
Albertsons is winding down its partnership with media firm Quotient and forging its own media business as large-scale retailers look to boost their margins through advertising services powered by their first-party data.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
