A baby boom could be imminent, analysts say, and if it is, big-box stores such as Walmart and Target are likely to benefit.
In a note to clients this week, a group of Bank of America (BoA) analysts led by Robert Ohmes pointed to three data sources that they said indicated a baby boom. These included increased sales of pregnancy tests beginning in May 2020, rising birth rates, and a recent BoA survey in which more people said they were expecting or trying to have a baby over the next 12 months, compared to previous surveys.
These data points suggested “the start to the ‘Millennial Baby Boom,'” these analysts wrote.
Source: Business Insider
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