Discount Retailer Primark Plans Aggressive US Expansion

Discount clothing retailer Primark is embarking on an aggressive US expansion, betting that it can succeed in a hugely competitive market that has humbled many UK retailers. Emboldened by a growing awareness of its brand in the US, Primark said on Tuesday that it intends to increase the number of its stores in America from 13 to 60 over the next five years. The retailer’s initial forays into the US were tentative — its debut New York store was in suburban Brooklyn rather than Manhattan — and yielded mixed results.

Emboldened by a growing awareness of its brand in the US, Primark said on Tuesday that it intends to increase the number of its stores in America from 13 to 60 over the next five years. The retailer’s initial forays into the US were tentative — its debut New York store was in suburban Brooklyn rather than Manhattan — and yielded mixed results.

The retailer’s initial forays into the US were tentative — its debut New York store was in suburban Brooklyn rather than Manhattan — and yielded mixed results.