Every day, millions of viewers come to YouTube to research the latest gadgets and beauty products that the site’s creators promote. Most of them then leave to make a purchase — often on Amazon.com.
YouTube wants in on the action.
“We’re making their jobs harder,” David Katz, YouTube’s vice president for shopping, said in an interview. “YouTube has an enormous shopping opportunity.”
Source: Business Of Fashion
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 