Kroger is gradually rolling out a membership service to compete with similar programs from Walmart and Amazon as they all seek a greater share of wallet from shoppers that are increasingly shopping across stores and online.
The program rolls out at a time when Kroger’s online business has ballooned to more than $10 billion, and promises to attract more shoppers to its vertically integrated Kroger Delivery business. That service, fueled by Ocado automated fulfillment centers, is now operating in the Cincinnati area and in Florida, and is set to scale out to more than a dozen markets nationwide.
“Kroger Boost is an accelerant to the Kroger Family of Companies’ rapidly expanding seamless ecosystem, which includes our new Kroger Delivery fulfillment centers,” Bill Bennett, Kroger’s vice president and head of e-commerce, said in a statement.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 