Nike Inc. is seeking to trademark its brand for various virtual goods in the US, including shoes and clothing, as digital products become more popular.
The Beaverton, Oregon-based sportswear giant filed four requests with the US Patent and Trademark Office on October 27 to protect its marks in categories including “downloadable virtual goods” and related services for retail stores and entertainment.
Digital items listed in the filings include headwear, eyewear, bags, backpacks and sports equipment. The applications are on an intent-to-use basis, and won’t be finalised until they’re in commercial use.
Source: Business of Fashion
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