Walmart is offering several new omnichannel touchpoints, tools and partnerships to directly connect customers with its brand partners.
The company’s Walmart Connect media business is introducing a new omnichannel campaign called “Joy. Fully.” The campaign includes shoppable livestreams, shoppable posts, and shoppable ads. Walmart will offer a series of on- and off-platform shoppable livestreams with various publishers, well-known influencers, and other partners.
In addition, a feature called “Taste. Fully” will include the discount giant’s first large-scale launch of shoppable recipes on Pinterest, with supplier partners like General Mills, Kraft and PepsiCo. Customers will have the ability to seamlessly add all ingredients from shoppable recipes to their Walmart cart and purchase them in just a few clicks.Chain Storeage