McDonald’s is partnering with a tech giant to speed the development of its artificial intelligence capabilities.
The fast-food giant said it has entered into a strategic partnership with IBM to accelerate the development and deployment of of its automated order-taking technology (AOT) in its drive-thru lanes. As part of the deal, IBM will acquire McD Tech Labs, which was known as Apprente before McDonald’s acquired the artificial intelligence company in 2019. The terms of the sale were not disclosed.
McDonald’s noted that as part of its strategic growth plan, “Accelerating the Arches,” it is committed to innovation across digital, delivery and drive thru. The company said its development and testing of AOT technology in restaurants has shown “substantial benefits” to customers and the restaurant crew experience. (The technology uses AI to understand drive-thru orders.)Chain Store Age