Target is adding new features to its drive-up, order pickup, and same-day delivery services in time for the holiday season.
The discount giant, which has already run its “Target Deal Days” Black Friday preview promotion and launched its annual holiday price matching guarantee, is adding more than 18,000 spaces for curbside pickup as part of its effort to make holiday shopping more customizable across channels.
Other new features include “Shopping Partner,” which allows a customer to send someone to pick up an order in their place. Another new option, “Forget Something,” will let customers easily place a new order at the same store after their initial order has been placed in the Target app, and then obtain all their products at once. Also, customers can designate a “backup” item as a second choice if their preferred food and beverage pickup item is unavailable (excludes adult beverage items).Chain Store Age