Ulta Beauty laid out its strategic priorities and long-term financial targets for fiscal 2022 through 2024 at its virtual analyst and investor conference on Tuesday.
The beauty giant is launching same-day delivery in select markets, and introduced “Beauty to Go,” a commitment that buy online, pick-up in-store orders will be ready for pick-up in two hours or less. Ulta rival Sephora recently said it was rolling out a new, proprietary, same-day delivery service.
Additionally, Ulta Beauty plans to open 50 new stores in the United States per year. The retailer will also test smaller format stores, something it had previously tested years ago. International expansion plans remain on hold.Chain Store Age