Walmart Inc. is digging into its data treasure trove of 150 million online and in-store customer visits per week with two new, get-them-what-they-want-faster services, one built for merchants and suppliers and the other for consumers.
The first, Walmart Luminate, is a suite of data products built for Walmart’s internal merchants and outside vendors with the help of Dunnhumby, which worked with Kroger to develop the Cincinnati-based retailer’s two-year-old 84.51° data and media company.
According to the website for the soon-to-formally debut offering, Walmart Luminate’s primary end users will be Walmart merchandising, account, and brand/shopper marketing teams, which will use the data and insights generated for category reviews, assortment optimization and planning across channels. Merchants and suppliers will have the same view of data surrounding, for example, seasonal promotions, packaging redesigns, line extensions and distribution changes that may affect a brand’s performance across Walmart’s sales channels. Users will also be able to survey customers about what drove their purchase decisions, according to Walmart.Winsight Grocery Business