Marc Lore, who earlier this year stepped down from his role as Walmart’s head of U.S. e-commerce, is now backing a new startup in the e-commerce space called Wizard. Lore has taken on the roles of co-founder, chairman of the board and investor in Wizard, a B2B startup in the “conversational commerce” space which believes the future of mobile commerce will take place over text. Ahead of its official launch, Wizard today is announcing its $50 million Series A, led by NEA’s Tony Florence.
Both Lore and Accel also participated in the round. Florence, Lore and Accel’s Sameer Gandhi have board seats alongside Wizard’s co-founder and CEO Melissa Bridgeford.
The startup has an interesting founding story, as it’s not quite as new as it would have you believe.Tech Crunch