Seth Dallaire, the one-time Amazon ad veteran who most recently led advertising at Instacart, is now headed to Walmart, where he will continue working in the growing online shopper marketing space.
On Friday, Walmart confirmed that it hired Dallaire to become its first chief revenue officer. “His remit will include Walmart Connect, membership (Walmart+), data monetization and business partnerships,” a Walmart spokesperson said in an email statement on Friday.
Dallaire will report directly to John Furner, president and CEO of Walmart U.S. Dallaire is leaving his chief revenue position at Instacart, the online grocery and delivery service. Dallaire had been with Instacart since 2019.AdAge