What happens when Gopuff opens one of its micro-fulfillment sites to the public?
That’s a question the fast-growing company seems curious to answer, judging by its recent application to the San Francisco Planning Department. Its proposed store model appears to do away with the self-service format common to grocery and convenience stores, relying instead on a “product stock area” common in dark stores where workers would fulfill both online and in-person kiosk orders. Its application outlined a separate “retail sales area” where shoppers can use the kiosks to browse Gopuff’s assortment and place an order, and where delivery orders are staged for drivers to pick up.
According to the company’s application, which was filed this spring, the roughly 12,000-square-foot store at 3535 Geary Blvd., which formerly housed a Pier One, will be open to the public from 9 a.m. to 6 p.m. daily and deliver orders 24 hours a day. The company expects between 50 and 100 orders daily to start, with the largest order volumes coming Friday and Saturday evenings.Grocery Dive