Dive Brief:
Ultrafast delivery startup Gorillas is pausing its U.S. expansion for the remainder of 2021 and will focus on building its business in New York City, the company said in a statement.
Gorillas has also laid off an unspecified number of employees as part of the move. “This was a difficult decision to make but it was necessary to ensure the success of our operations in this market and achieve sustainable growth in the long term,” the Germany-based startup noted.
The development comes as competing quick-commerce firms have entered the U.S. and are poised to reach additional markets in the country this year.
Source: Grocery Dive
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