The iconic white star on the big red sign abutting Macy’s Herald Square flagship in New York could be replaced with the Amazon smile unless the department store can prevail in court against those who control the billboard. Ad Age first reported the news.
Macy’s has filed an injunction against Rockaway KB Co., care of Kaufman Realty, saying in court filings with the New York State Supreme Court in Manhattan that a decades-old contract prevents the iconic sign from being rented to a competitor. Neither Amazon nor Kaufman immediately responded to requests for comment.
“Since the early 1960s Macy’s has placed a billboard sign on the building adjacent to our flagship store at the corner of Broadway and 34th Street,” a Macy’s spokesperson said by email. “Macy’s continues to have rights relating to advertisements at that location. We expect to realize the benefits of these rights and have asked the court to protect them. As the matter is in litigation, the company will not have any further comment.”Retaildive