Dive Brief:
Dollar Tree Inc. is adding price points above its traditional $1 offer at all of its Dollar Tree Plus stores following what the company said was “positive customer reaction.”
The retailer is also adding higher prices to “selected” legacy Dollar Tree stores, it said in a press release.
The announcement comes as Dollar Tree Inc. expands the reach of its Dollar Tree Plus concept, with 500 planned by the end of the fiscal year. The retailer expects to add another 1,500 locations in 2022 and to have at least 5,000 by the end of fiscal 2024.
Source: Retaildive
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