E-commerce firm Etsy, a specialist in vintage and craft items, is spreading its wings in the digital domain with an interactive augmented reality (AR) show home populated entirely by curated products.
The Etsy House permits buyers to wander through the virtual environment at their leisure while perusing the goods in situ around them to get a better feel for how the items fit into a domestic environment.
Utilizing photorealistic rendering and life-size scale, the interactive experience employs intuitive navigation and 360° environments to transport potential customers for the ultimate in window shopping.
Source: The Drum
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