ThredUp and Madewell have joined forces to open a store that only sells previously owned Madewell items.
The online fashion resale platform and apparel retailer, part of J. Crew Group, have opened “A Circular Store,” in Williamsburg, Brooklyn. Designed to educate consumers on the impact of circular fashion, the “one-of-a-kind” location will be open until the end of October. It follows the launch earlier this year of Madewell Forever, which is the retailer’s resale platform powered by ThredUP’s resale-as-a-service offering.
“At Madewell, we make quality products designed for longevity and are doubling down on solutions that keep clothing in circulation as long as possible and reduce apparel waste,” said Liz Hershfield, senior VP, head of sustainability at Madewell. “We are thrilled to partner with thredUp to unveil this store concept to take the first steps toward creating a blueprint for other retailers to follow as they integrate circularity into their business model.”Chain Store Age