As DoorDash plays catch-up with e-commerce leader Instacart and competes for customer dollars in grocery, it’s focusing on new services it can offer retailers that utilize its existing assets and technology, Hannon said.
One of those is DoubleDash, the tool it launched with Albertsons earlier this week that lets shoppers pile an order from one of its many restaurant partners onto a grocery delivery.
Another appears to be the dark store model it currently operates under its DashMart online convenience brand, which launched last summer and now has around 25 locations. The debut of that service, which runs through DoorDash-owned dark stores using its own assortment, signaled a new approach among e-commerce technology firms that have preferred to operate as service providers and marketplaces, and remain unencumbered by hardware, products and other physical assets.
Source: Ggrocery Dive
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