Dive Brief:
As Athleta looks for more scale, REI will sell a curated selection of Athleta products, including performance and lifestyle apparel and accessories, in 135 stores and online.
The Gap-owned brand said the effort is part of a growth plan Athleta set to reach $2 billion in net sales by 2023, according to a company press release.
The move is an expansion of a partnership the two retailers formed in February 2018, and comes just after Athleta expanded its online presence into Canada, with plans to open stores there soon.
Source: Retail Dive
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