Dive Brief:
As Athleta looks for more scale, REI will sell a curated selection of Athleta products, including performance and lifestyle apparel and accessories, in 135 stores and online.
The Gap-owned brand said the effort is part of a growth plan Athleta set to reach $2 billion in net sales by 2023, according to a company press release.
The move is an expansion of a partnership the two retailers formed in February 2018, and comes just after Athleta expanded its online presence into Canada, with plans to open stores there soon.
Source: Retail Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
