Amazon’s push into beauty continues with reports of a holiday event.
The retail giant is acknowledging it will target beauty shoppers with a major online promotion, called “Holiday Beauty Haul,” that will last through most of October 2021. According to CNBC, a slide deck the e-tail giant sent to certain beauty brands and consulting firms indicates it will hold Holiday Beauty Hall from Oct. 4-25, 2021. Amazon reportedly hopes to use the event to help drive traffic to other holiday promotions it will host later in the season.
CNBC quoted an email from Amazon spokesperson Catie Kroon that confirmed the slide deck is an authentic company document. The email revealed Amazon plans to call the event “Holiday Beauty Haul,” and that beauty product categories including fragrance, men’s grooming, and winter skincare will be included in the promotion.Chain Store Age