Kroger Co. and Instacart unveiled a new home-delivery service in which the companies will drop off food and household staples in as little as 30 minutes.
The offering, called Kroger Delivery Now, will reach as many as 50 million households across the U.S., the companies said in a statement Tuesday. The service will be available through Kroger’s website and app, as well as a new “Convenience Hub” on Instacart.
The new delivery option steps up Kroger’s push to expand its e-commerce footprint in groceries amid pressure from Walmart Inc. and Amazon.com Inc. Kroger Chief Executive Officer Rodney McMullen emphasized the importance of the new service’s “convenience and immediacy” for customers of the largest traditional U.S. supermarket chain.
Source: Bloomberg
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