Brides and grooms have a new omnichannel option to remove the stress of planning the alcohol menu for their wedding.

Leading on-demand alcohol delivery service Drizly, acquired by Uber Technologies for $1.1. billion in February 2021, is introducing a new offering called White Glove Weddings. This no-cost, personal concierge service is staffed by dedicated alcohol and event planning experts.

White Glove Weddings experts consult customers on wedding planning topics such as right-sizing orders for guest count and budget and developing customized drink ideas aligned with themes and seasons. The White Glove Weddings team can also provide customized planning services such as building lists of alcohol brands that are Black-, AAPI-, women- and LGBTQ+-owned, or guiding brides and grooms preferring to shop small and/or local producers.