Dollar Tree is going full speed ahead with two new store initiatives.
The discount retailer will expand its Dollar Tree Plus initiative, which adds a multi-price merchandise that exceeds Dollar Tree’s $1 price point and is currently in place in abut 340 stores. It expects to have the assortment in place in 500 stores by year-end, expanding it to an additional 1,500 stores in fiscal 2022.
“Our aim to have at least 5,000 Dollar Tree Plus stores by the end of 2024,” stated Michael Witynski, president and CEO, Dollar Tree. “Many of our new stores will be opened as Dollar Tree Plus stores.”Chain Store Age