Instagram’s looking to further its in-stream commerce push with the launch of a new ‘10 Days of Live Shopping’ event, which will feature a range of celebrities streaming product launches in the app, showcasing the capacity of live-stream shopping for connecting with Instagram’s audience.
As explained by Instagram:
“Fashion, beauty, music, and lifestyle are coming together like never before with Instagram’s 10+ Days of Live Shopping. People can tune in starting September 1st for intimate events with Selena Gomez, Kacey Musgraves, Lil Yachty, and more surprise guests. The events give you access to fresh releases, offers, and exclusive merch only on Instagram. “
Source: Socialmedia Today
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 