Instagram has tapped a number of famous faces for its upcoming live shopping events.
On Wednesday, Instagram announced its 10+ Days of Live Shopping, which introduces a new way for users to score exclusive products from celebrities, creators and artists. The events offer fans access to the latest releases and exclusive merchandise on Instagram when they visit the “Live” feature in the application’s Shop tab.
Users will be able to receive offers directly from celebrities, creators and artists themselves, listen in and watch VIP conversations and performances, see makeup and apparel items in action, check out with their items seamlessly on Instagram and more.
Source: WWD
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 