Gap Inc. has acquired eCommerce startup Drapr as part of the company’s increasing focus on digital sales, an initiative that helped boost the San Francisco-based apparel retailer to its best second-quarter sales in over a decade.
Drapr allows customers to quickly create 3-D avatars and virtually try on clothing, allowing them to find the best clothing size and fit for their style and body type, helping to reduce unnecessary returns.
Sally Gilligan, chief growth transformation officer at Gap Inc., said that fit is the No. 1 point of friction for customers, but “Drapr has shown it can help shoppers efficiently find the size and fit they need.” The acquisition, she said, will improve the fit experience for customers and help accelerate the company’s ongoing digital transformation.
Source: Pymnts
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