Target Corp. has named media pro Sarah Travis president of Roundel, the retailer’s in-house media company. Travis was previously managing director of retail at Google. In her 13 years with the Mountain View, Calif.-based tech company, she held multiple executive roles in marketing and sales.
More retailers are turning to the tech world to upgrade their talent as they look to make a bigger impact in the retail media world. Last year, The Kroger Co. hired Amazon executive Nancy Winé to lead advertising sales for its retail media advertising solution.
Target has invested significantly in enhancing Roundel’s products and capabilities over the past several years, including the introduction of new offerings related to programmatic advertising, closed-loop measurement and self-service performance tools. According to the retailer, the media company has consistently outpaced its revenue goals since 2019, and remains a growing and profitable segment of the retailer’s business.Progressive Grocer