Shipt has debuted Preferred Shoppers, a feature that lets members of the delivery service pair up with particular Shipt shoppers. Customers who rate a shopper with five stars after an order is delivered can now add the shopper to the customer’s Preferred Shopper list. If the shopper accepts the request, that shopper will be prioritized to shop for the customer’s future orders.
The company developed the feature after hearing from shoppers and customers alike that they wanted to be paired more often with those they know and trust. Preferred Shoppers is now rolling out nationally after what Shipt referred to as “an incredibly successful test that proved that this offering greatly enhances customer and shopper satisfaction, quality of service, and order frequency.”
The test revealed that Shipt customers who were paired with regular shoppers for same-day deliveries ordered more often, rated their experience highly and reported fewer issues with items. About 95% of customers used the new pairing feature as soon as it was available and reported higher satisfaction in their same-day delivery experiences. Customers in these Preferred Shopper pairings also tipped more on their orders.
Source: Progressive Grocer
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 