Dive Brief:
Target announced Monday that it is tripling the number of Disney stores within its locations to over 160 ahead of the holiday shopping season.
Both companies announced the launch of 25 Disney stores within Target in 2019 with an additional 40 toy shops planned for 2020. The initial 750-square-feet store formats included music, interactive displays and photo opportunities.
Through the expansion, even more Target shoppers will have access to Disney products such as Disney princess toys and Star Wars exclusives.
Source: Retail Dive
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