Taco Bell is constantly advancing the fast food experience. Whether introducing new menu items (I’ll love you forever, spicy soft tacos), offering $7 meal combos, or creating unique hotel activations, Taco Bell is a leader in the fast food industry. Now, the chain is going above and beyond by breaking ground on a new dining experience with a restaurant called Taco Bell Defy.
The new space will soon be under construction in Brooklyn Park, Minnesota. It will be a 3,000 square foot, two-story structure with four drive-thru lanes and a focus on improving the drive-thru experience. The building comes from a collaboration between Border Foods, the largest private Taco Bell franchisee in the US, and Vertical Works Inc., a Minneapolis-based design company.
Three of the four drive-thru lanes will be dedicated to pick-up and mobile orders, and new screens will allow customers to interact with employees via audio and video, prioritizing contactless ordering. Customers will use a QR code to scan in their orders and receive their order from the “bell-evator.” The lift operates between ground level and second-floor kitchen and will be used to deliver food to customers, allowing employees and customers to avoid face-to-face contact.Thrillist