Today, Brandless, one of the world’s fastest-growing omnichannel commerce platforms, announced it has raised $118 million in equity and debt financing. Spearheaded by Cydni Tetro, Brandless has secured one of the largest funding rounds led by a female CEO to date. The round was led by Clarke Capital Partners and included other strategic corporate and institutional investors. Keystone National Group provided a senior debt facility. Brandless raised these funds to accelerate growth and its acquisition of mission-driven digitally-native brands.
“Brandless is transforming commerce by creating influence-as-a-service and democratizing access to better-for-you products,” said Tetro. “By uniting brands with a mission and micro-influencers through technology, we’re creating a platform that makes everyone mission-driven and empowers them to be a force for good.”
With this funding, the company will acquire more digitally-native brands that share Brandless’ mission of better-for-you to expand their product portfolio with more products that make it easier for people to take care of themselves, their families and the planet. This raise will also enable Brandless to activate their already thriving community by giving individuals the opportunity to become social influencers who can advocate for their favorite products and monetize their social presence. The Brandless community has long led product development and validation, and launching this influence-as-a-service to make each member a force for good furthers the company’s focus on collaboration over control, quality over packaging and people over promotion.
Source: Globenewswire
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