Dive Brief:
- In a move that further resets its merchandising assortment, Bed Bath & Beyond on Monday announced it has formed an exclusive partnership with Kris Jenner’s cleaning products line, Safely.
- The home retailer marks the brand’s first retail partnership, according to a company press release. Safely debuted in over 750 Bed Bath & Beyond stores, as well as in its other banners, Harmon and BuyBuy Baby.
- Bed Bath & Beyond describes Safely as providing consumers with “better-for-you” cleaning products without harsh chemicals.
Source: Retaildive
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