Athleta, the Gap Inc. company repped by Olympic gymnast Simone Biles, on Wednesday announced the debut of AthletaWell, a digital wellness platform geared toward women’s physical and mental well-being and community.
The online destination will feature expert-led conversations and interest groups centered on topics such as women’s health and body positivity, as well as online and offline events to encourage connection and activity.
“We’ve heard from our customers that well-being is a complex journey, rich with questions and there isn’t a place where women can talk about it holistically or discover the best solutions,” said Kim Waldmann, Athleta’s chief digital officer, in a statement.
Source: Footwear News
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