Dive Brief:
Meal kit maker HelloFresh announced Wednesday the launch of HelloFresh Market, an online store featuring add-on meals and grocery items, in the United States.
The new online market, which debuted recently in Europe, offers breakfast options, quick meals, pantry essentials, fresh produce and more that customers can add to their weekly order from the meal kit company.
The U.S. launch of HelloFresh Market follows continued sales and customer growth in the U.S. for the German meal kit company as it looks to expand its operations globally.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 