Pinterest is bridging the gap between shoppable pins and creator content, becoming the latest social platform to introduce additional ways to pay creators while helping brands sell to their audiences.
On Tuesday, Pinterest announced that creators can make their Idea Pins shoppable, earning a commission from products they help sell while forging brand partnerships.
The new affiliate tool allows creators to tag brand products in their Idea Pins, a multi-page video and image format that mimics TikTok posts and Instagram Stories and Reels, which Pinterest introduced in May 2021. Creators can then earn money based on how many items they sell through affiliate links and partnerships with brands on the sponsored content.
Source: Ad Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 