The Gopuff Kitchen, which will be available to customers alongside its everyday essentials, will offer breakfast, lunch, dinner and late-night food to its customers for a flat delivery fee of $1.95. Gopuff’s mobile kitchens are within or adjacent to its micro-fulfillment centers.
“With today’s news, Gopuff is launching a completely new category and raising the bar on how technology is making our lives more convenient,” Daniel Folkman, Gopuff’s senior vice president of business, said in a statement. “Nowhere else can you order your everyday essentials while also taking care of dinner for the family or getting a quick coffee, all from one platform. This is only possible through our unique business model that features a network of hundreds of our own micro-fulfillment centers, and now, kitchens. Today’s milestone represents a new way of thinking about the Instant Needs economy and will redefine consumer expectations.”
The news comes on the heels of a number of other major announcements from Gopuff, including two recent acquisitions–rideOS, an enterprise startup that builds technology for advanced routing, on-demand dispatch and fleet optimization, and Liquor Barn, an Kentucky-based independent chain of beer, wine and liquor stores. Additionally, Gopuff launched its own retail media platform last month. Earlier this year, the company raised $1.15 billion and reached a new valuation of $8.9 billion.Retailleader