Dive Brief:
Instacart announced Thursday it plans to offer automated fulfillment as a service to grocers in the U.S. and Canada, and that it has signed a multi-year deal with technology firm Fabric as part of the endeavor.
The service will combine Fabric’s software and robotics with Instacart’s proprietary technology and gig shoppers for fulfillment inside separate warehouses and existing stores, according to the announcement. Instacart said it plans to announce its first retail partnership within the next year.
The announcement marks the first move for Instacart beyond its legacy store-based fulfillment — a major step for the company as online shopping continues to grow well above pre-pandemic levels.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 