The newest Amazon Fresh grocery store opened in Washington, D.C., on July 22. The small-format 7,302-square foot store at 1733 14th St. N.W. in Logan Circle is the second Amazon Fresh store to open in the greater Washington, D.C., area and the first store in the region to use Just Walk Out technology, which offers customers the ability to skip the checkout line.
Upon entering the store, customers scan the QR code in their Amazon app, and then put their phone away and shop. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers simply exit the store.
“Just Walk Out technology is made possible by a combination of computer vision, sensor fusion and deep learning, and adds convenience to customers’ grocery shopping experience by giving them the option to come in, pick up what they want, and skip the checkout when they’re done,” the company said.Winsight Grocery Business